Technical solutions with business impact
Engineering is second to a product’s ability to solve customer challenges and render positive business outcomes. Product launches require clear messaging and content that can satisfy all aspects of the buyers’ journey (Top of Funnel, Bottom of Funnel, and Middle of Funnel). The release of Fortinet’s first SASE solution (FortiSASE) was an involved, nuanced messaging and sales enablement endeavor. Read some Bottom of Funnel content below.
In cybersecurity, things move fast. Solutions contributing to hundreds of $ millions in ARR quickly evaporate and convert to new solutions.
Learn how, in this case, Qualys TruRisk extends the value of security and IT stakeholders alongside it’s flagship VM solution - VMDR.
Adapting to new market needs
M&A Platform Integrations
Integrated technology comes with new customers, new processes, and new challenges. While engineering worries about the backend, we create selling enablement and buyer education nurture flows that convert to meetings and closed deals.
Learn how SecMatters became part of the Forescout Platform as eyeInspect.
